“Having been trained in the art of rhetoric, Augustine knew well all the strategies of communication. Yet what made him such an outstanding preacher was his emphasis on communicating God’s truth in familiar and ordinary ways. The aim of the sermon, he stressed, should be to instruct, to please, and to move the will to action” (Eds. Keith Willhite and Scott M. Gibson, The Big Idea of Biblical Preaching, 29-30).