The Bible teaches that a Christian husband is responsible for the loveliness of his wife (Douglas Wilson, Reforming Marriage, 53).
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“Husbands, love your wives, just as Christ also loved the church and gave Himself for her, that He might sanctify and cleanse her with the washing of water by the word, that he might present her to Himself a glorious church, not having spot or wrinkle or any such thing, but that she should be holy and without blemish.” (Eph. 5:25-27)
God therefore requires husbands to love their wives with effect. In loving our wives, we are not to imitate the sentimental loving of that modern idol, “gentle jesus,” but rather we are to imitate the efficacious loving of the Lord Jesus Christ who came to earth in order to purchase His people, and save them from their sins.
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So when a man takes a woman into his home, all who know them should expect to see her flourish and grow in loveliness in the years to come. If their wedding ceremony referred at all to the fifth chapter of Ephesians, was this not what he vowed he would do (53-54)?