There is a type of sociology and, certainly, a high degree of marketability that has helped to formulate a narrative around gold ownership. People loving feeling prepared for disasters, and they certainly love sounding like they are prepared. Fearmongering newsletters and commercials that sell anxiety around threats and catastrophes do not need to provide historical data or empirical support for the conclusions that they offer; indeed, their conclusion is rather transparent, “buy something [gold] from me!” Sales pitches are not expected to be thorough economic analysis, let alone rooted in objectivity.

David Bahnsen, The Case for Dividend Growth, 87.